Children Taking Part So Far

World Record Attempt

Sponsored by Morton Michel

To kick off Children’s Activities Week we would like you to become a world record holder with us!

At 10.15am on Monday 30th April 2018 we will be attempting a world record sponsored by Morton Michel.

The amazing CBeebies presenter Sid Sloane will lead the world record attempt in person at one lucky school in Manchester and via a very special video at hundreds of classes and activities across the UK.

Sid, who also runs Eat Smart Stay Active, his own healthy eating and activity programme for children and their parents.  “To help celebrate this wonderful week I’m going to be doing a World Record attempt and want you to join in.”

We are expecting thousands of adults and children to take part and help us smash this world record.

So jump into your flying costume and get ready to be a record breaker with Sid Sloane!


Everyone at Morton Michel is very excited to be sponsoring children’s TV personality Sid Sloane’s Tour and World Record Attempt as part of Children’s Activity Week!

We have over 53 years’ experience in childcare insurance and have been providing specialist cover for childcare groups for over 40 years. As a founding member of the Children’s Activities Association (CAA) we are passionate about raising the professional standards in this area of the childcare industry and Children’s Activity Week is a fantastic celebration of the hundreds of thousands of activities, clubs and classes benefiting millions of parents and children every day across the UK.

Sue Lee, MD at Morton Michel says: “We are thrilled to be supporting Children’s Activities Week. It is a week for everyone to get involved in with a wonderfully crafted theme and in support of an incredible charity.”

We urge all children’s activity providers to sign up and get involved in the many fun events taking place throughout the week, especially Sid’s World Record Attempt on 30th April, we are sure he will smash it! 


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