Children Took Part

Sid’s Tour

Sponsored by Morton Michel

Much-loved CBeebies presenter Sid Sloane is out-and-about during Children’s Activities Week.


Much-loved CBeebies presenter Sid Sloane is out-and-about during Children’s Activities Week visiting classes, clubs and groups as part of Sid’s Tour sponsored by Morton Michel.  Will Sid be visiting you?

Sid is starting in Manchester and traveling by special Limo Bike to Under1Roof in London during the week.  Along the way he will be delighting children and grown-ups alike at their favourite activities where he will join in the fun celebrating Children’s Activities Week.

We’re also hoping that Sid will be joined by some other well known faces on his Tour – who knows who could be making an appearance too!



Everyone at Morton Michel is very excited to be sponsoring children’s TV personality Sid Sloane’s Tour and World Record Attempt as part of Children’s Activity Week!

We have over 53 years’ experience in childcare insurance and have been providing specialist cover for childcare groups for over 40 years. As a founding member of the Children’s Activities Association (CAA) we are passionate about raising the professional standards in this area of the childcare industry and Children’s Activity Week is a fantastic celebration of the hundreds of thousands of activities, clubs and classes benefiting millions of parents and children every day across the UK.

Sue Lee, MD at Morton Michel says: “We are thrilled to be supporting Children’s Activities Week. It is a week for everyone to get involved in with a wonderfully crafted theme and in support of an incredible charity.”

We urge all children’s activity providers to sign up and get involved in the many fun events taking place throughout the week, especially Sid’s World Record Attempt on 30th April, we are sure he will smash it!

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Partnered with

Sponsored by

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